I love this aroma! It's medium-strong, complex, and seems to be both relaxing and awakening at the same time... hard to pin down. Like when you're at peace and paying close attention at the same time. Pretty damn zen. Perfect for getting into a writing fugue.
Also, the wax and wick must be very high quality: I forgot to blow it out the first night and it burned all night, at least ten hours, and the wax level only dropped maybe a quarter inch at most, and the wick was still in good shape. I only needed to pinch off a little crusty curl from the end after it cooled and dried. No bits of charred wick floating in the wax either.
Other candles do NOT fare so well, in my unfortunately-extensive experience with leaving candles lit for 6+ hours at a time.
(I will treat my Kemetic candles better in the future! Or try to! But it's clear evidence of their high quality, & worth sharing)